Welcome to straight up Brands.

We develop, produce, market and promote branded alcoholic beverages, using entertainment artists and celebrities that are best suited to the product. Using this strategy, the artist helps create the awareness of the product in return for a minority ownership interest in the brand. The Company’s unique marketing strategy enables it to launch brands that reach a wide audience quickly, cost-effectively and profitably.

The Company’s management team has extensive experience in the spirits industry, particularly in the development of new and innovative products. Our team has previously pioneered new spirit categories and was the first to introduce a flavored vodka product in the entire world. The flavored vodka category has proven to be a huge and growing spirits market segment.

The company plans to use the funding obtained to expand its sales of existing products and to launch several new industry-first products that we expect to significantly impact the growth of the Company and cause a major, positive shift in the spirits industry.

The process includes, but is not limited to, selecting an artist or entertainment celebrity, developing the flavor, naming the product, designing the glass packaging and labeling, and targeting selected customer-audiences. Every artist is involved in the entire process of marketing the product. The resulting distilled spirits, champagnes, cognacs, flavored cordials and wines are then intimately tied to these individuals and their demographic audiences.

Mission Statement

The Company’s Mission is to: Pioneer new wine, spirits and alcoholic beverage products, categories and brands; Create, brand and market premium beverages that are enjoyed by mass consumer markets; Gain market share of industry categories, using existing beverage products and brands and launch new beverage products and brands; Develop innovative marketing strategies and promotional programs to drive brand awareness and to drive sales; Leverage the celebrity status of leading entertainment industry personalities Position the company for sustainable growth; Build shareholder value; and, Deliver an outstanding return on investment to our investors.